Late Thursday, as rumors swirled about a shooting at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and guiding the public to her network’s 9pm newscast.
Even though it is by no means a flawless news source, her statement resonated for a lot of people. It is one of the broadcasters where one can locate grounded and largely dependable reporting – notably during crises such as the one taking place near a New Hampshire storage facility.
An Uncertain State During a Business Tug-of-War
But CNN, now 45 years old, finds itself in a uncertain state as two huge media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has been drawn into a high-stakes game of business acquisition, rather than as a question of what helps the information-seeking public.
“Here is one more case of the fundamental flaws with roots in decades of governmental choices,” stated Victor Pickard, author of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The debate about the future owner of Warner Bros Discovery – could it be Netflix or Paramount Skydance? – overlooks a more important point.
“The narrative is crafted as a corporate drama with influential figures as the protagonists, but there is very little discussion of the common good,” Pickard said.
A Further Layer: Political Influence
The network's predicament is complicated by Donald Trump’s views about a network he has long portrayed as perhaps his chief “fake news” antagonist.
Remember the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.
Trump now says that the network requires new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he appears to favor Paramount Skydance, which has made a unsolicited offer.
He has grounds to favor that company more. For one thing, it is led by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that storied news network.
An Outcome of Continued Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be carved out into a independent unit. That would be a relief to many at the network, but it’s far from a secure position. That structure could position CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, a great deal of this is against the law, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.
“Each proposed deal would be bad for the country, and both should be challenged by anti-trust authorities,” Wu argued.
The Bigger Problem and a Way Ahead
Whatever happens regarding CNN, the bigger problem persists.
“The present media landscape is a profoundly system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard said. Government actions – originating in the 1930s and 1940s – helped to build this overly commercial monster, and different policy decisions can fix it.
Will that happen in an era where the top communications regulator won’t even affirm that the agency is independent? Change is highly improbable now, but that should not imply it will not happen in the future.
Policies that bolster independent news organizations, reinforce local journalism, fund public media, and prohibit the concentration of media power in very few hands are not only possible – they are necessary for a healthy democracy.
Regarding media ownership, larger is not superior. And news organizations like CNN cannot be pieces in the latest merger game.