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Friday, October 16, 2026
Fresh UK Media

TikTok Provides Users Authority to Reduce Artificial Intelligence-Made Content in Their Feeds

The platform is rolling out a updated setting that permits them to cut down on the volume of AI-made content appearing in their timelines. This move comes as the platform disclosed that it currently hosts in excess of 1 billion AI-generated clips.

Testing and Rollout

The update is being tested over the next few weeks before a full-scale launch. This advancement coincides with a rise in content created by AI, fueled by emerging content generation software.

AI Content on Other Platforms

It has been noted that nearly a tenth of the most rapidly expanding content creators on another major platform only show clips produced artificially. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, factory-style content that is typically illogical or dreamlike.

“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to provide users the ability to increase or decrease of that, according to their own choices,” commented a company executive.

AI on the Platform

TikTok announced that there are now over a billion videos on its service labeled as artificially created. Collectively, over 100 mn videos are added to the platform each day, making clips made by AI a minor portion of its overall inventory.

Customizing Your Feed

Members will be in a position to reduce or increase the level of AI-generated videos they see by accessing the “manage topic” setting in the platform and choosing the AI content topic. Additional categories that can already be controlled under the filter encompass current affairs, clothing, cosmetics, and movement.

Content Labeling and Policies

The platform’s policies oblige creators to label “realistic” artificially created content, and it prohibits harmful fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be removed under its terms of service.

Additionally, the platform will now add an artificially created label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying AI-generated material. This step is intended to stop users from seeking to evade the labeling process.

Responsible AI Funding

The platform is also introducing a two million dollar awareness program for professionals and groups to create learning resources about responsible artificial intelligence. This program will assist charitable organizations focused on educating programming and robotics.

Moderation Strategy

TikTok has defended its moderation strategy, amid debate over intentions to lay off hundreds of safety staff in the UK. The company is set to cut a significant number of roles in its content moderation team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.

A senior executive stated that people-led review would continue to be important, but artificial intelligence can shield workers by filtering out the most graphic content before it has to be seen by humans. TikTok stated a 76% decrease in explicit and harmful content handled by content reviewers over the past year due to the use of its AI tools.

It is vital to integrate people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with harmful content as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
The writer

Matthew Alvarado

A seasoned journalist with over a decade of experience covering UK media and cultural trends, specializing in lifestyle and entertainment reporting.

Fresh UK Media

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